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FirstOntario Branch

Market Conduct Code: our commitment to you

Our pledge to our members

Canadian credit unions – financial institutions that are governed and financed differently than banks – have been operating in Canada for more than 100 years. As part of the cooperative model, members are shareholders and they have a voice in the direction of the credit union and sharing in its success. Our members are at the heart of everything we do. We are committed to providing quality products and services while ensuring they are completely satisfied with the level of service they receive.

Our Market Conduct Code recognizes the best practices and principles we commit to for soliciting, advertising, marketing, selling and distribution. It demonstrates our pledge to the fair treatment of everyone who banks with us.

Our best practices can be summarized in five key principles

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Business practices

We provide fair treatment to all members. It’s a core component of our governance and corporate culture.

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Access to banking services

We ensure all members are granted access to fundamental financial services.

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Fair treatment and fair sales

We demonstrate fair sales practices at all times. These are integral parts of our business culture.

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Transparency and disclosure

We use plain-language descriptions of products and services to ensure people make informed decisions.

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Complaint handling

We review complaints and work to settle them fairly, and we track concerns to help ensure our practices continue to improve.